A Rebranding Story

WizeCare provides an all-in-one solution for telerehabilitation at home. The platform runs on any mobile and desktop device, anytime, anywhere, for almost any patient, covering orthopedic, neurological, and cardiac conditions as well as for the elderly population and chronic diseases.

Research and Definition of Values

  • Dark Blue for Data-driven solution, deep research, and valuable information

  • Turquoise for the innovative technology that driven accessible product which activated the users for better health results

  • The arms of the shape W gradually lengthen and express the graph of the improvement in the users' health by using this product.

  • Orange for the warm feeling of care, personalized, home-based product and service

New Name

WizeCare develops new technology based on AI algorithms.

A rebrand was needed to present the new technologies and services of the company.

We moved from VideoTheraphy to a new name: Wizecare.

Wize represent a smart tech solution, Care represents the overall value, treatment, service, and support of the product.

New Logo, New Grid System

  • The shapes of the logo are based on geometric structures, simple and friendly like the use of the product.

  • Shapes of circles and lines: represent the dynamic movement alongside the data graphs.

  • The arms of the shape W gradually lengthen and express the graph of the improvement in the users' health by using this product.

  • The shape of the W is half capital, half lower case: Professional but friendly and home-based

New Colors

  • Dark Blue for Data-driven solution, deep research, and valuable information

  • Turquoise for the innovative technology that driven accessible product which activated the users for better health results

  • The arms of the shape W gradually lengthen and express the graph of the improvement in the users' health by using this product.

  • Orange for the warm feeling of care, personalized, home-based product and service

New Visual Language

We look for an animated and personal visual language that reflects the target audience and will feel casual, playful, fun, and attractive to use.

We chose Santa style character, as the main character to lead our story. A good old man with great motivation, health with active soul and body

New App

The app helps patients to manage their recovery quickly and efficiently. The app designed to mediator between the therapist their clients, with the care of the users' needs and experience.

© 2005-2020 by Nataly Cohen Meirson